Why AE?

We Have The Highest Standards...


Our NO List is full of ingredients you will find in many other major "natural" brands:


  • No Cocomidopropyl Betaine 
  • No Cocamidopropyl Hydroxysultaine
  • No Sodium Benzoate
  • No Benzoic Acid
  • No Phenoxyethanol
  • No Propylene Glycol
  • No Parabens
  • No GMO’s
  • No SLS or Laurate’s
  • No Sulfates
  • No Phosphates
  • No Phthalates
  • No Artificial Ingredients
  • No Gluten
  • No Animal Testing
  • No Synthetic Fragrances
  • None of the 1,400 ingredients banned in the Eu
Our products are formulated with high performing antioxidants, active botanicals and naturally occurring vitamins and essential oils to gently cleanse, moisturize, protect and nourish you and your baby's delicate skin. Every ingredient is hand selected to ensure it comes from natural, sustainable, organic or wild-crafted sources. 
Our Products are free from peanuts and tree nuts such as walnuts, cashews, almonds and pecans. We utilize coconut derived ingredients, which are not typically restricted by those with nut allergies.