What you put on your body is just as important as what you put in your body.

Your skin is your largest organ and 70% of what you put on it is absorbed into your bloodstream.

Best of the best

We are proud of our 100% Natural & Organic, fair-trade ingredients that are safe for you, your baby and our planet. We've made sure our products are suitable for little ones (or anyone!) with super-sensitive skin or allergies; making them gluten free, soy free, dairy free, nut free (except coconut), and of course, cruelty free! Our products are 100% biodegradable and our packaging is 100% recyclable!

Coconut Oil

Rich in Vitamin A , C & Other Nutrients

Aloe Vera Gel

Moisturizes, soothes + relieves redness

Chamomile Oil

Skin-conditioning, soothing + anti-inflammatory

Rosemary Oil

Brightening Preservative

Citric Acid

Sourced from Cassava Root

Cornstarch

Thickening Agent

Raspberry Oil

Anti-inflammatory and anti-oxidant

Sunflower Seed Oil

Rich in vitamins and antioxidants

Calendula

Anti-inflammatory, antibacterial + antifungal

Candelilla Wax

Thickener + Emulsifier

Carrot Seed Oil

Anti-bacterial, Anti-fungal, Anti-Inflammatory, Anti-Septic

Coconut Milk

Anti-oxidant + Anti-bacterial, Moisturizing + Soothing

Cranberry Seed Oil

Anti-inflammatory, Anti-oxidant

Grapeseed Oil

Anti-inflammatory, Anti-oxidant

Guar Gum

Gentle thickener, emulsifier, softener

Jojoba Seed Oil

Nourishing anti-inflammatory humectant

Kokum Seed Butter

Quick absorbing emollient oil

Lavender

Anti-bacterial, anti-fungal + insect repellent

Mango Seed Butter

Moisturizing, anti-oxidant + occlusive

Olive Fruit Oil

Moisturizing, anti-inflammatory occlusive

Vitamin E

Sourced from Oats

Poppy Seed Oil

Moisturizing, tone balancing protectant

Shea Butter

Emollient + emulsifier

Sesame Seed Oil

Antibacterial + antioxidant

Vegetable Glycerin

Moisturizer + Cleanser

Our “No-List" Ingredients

We leave out all toxic chemicals, synthetics and skin irritants plus all the standard "icky's" (parabens, sulfates, phthalates, GMO's & synthetic fragrances) and even created our own super-strict "No-List" to help you navigate shopping for truly clean skincare in an industry full of sneaky marketing tactics. This list is full of irritating and harmful chemicals that are commonly-found in other “natural" baby brands, but we didn't stop there. We also leave out the 1,400 ingredients prohibited in the European Union, which are not all currently restricted in the U.S.


Want to Verify our Statements?

Campaign for Safe Cosmetics

Center for Disease Control (CDC)

Agency for Toxic Substances and Disease Registry

Environmental Working Group (EWG)

Skin Deep Database

International Agency for Research on Cancer (IARC)

National Institutes of Health (NIH)

U.S. Environmental Protection Agency

National Toxicology Program

California's Proposition 65 List of Chemicals

Sodium Lauryl Sulfate & Sodium Laureth Sulfate

About: Derived from petroleum to create a lathering effect, giving you a stronger impression of cleaning power..

Found In: Soap, shampoo, body wash and bubble bath.

Concerns: Severe eye and skin irritation, as well as contamination with the carcinogen, 1-4 dioxane.

Parabens

About: Synthetic compounds used to stop the growth of bacteria in products, acting as a preservative.

Found In: Hair products.

Concerns: Carcinogenic allergen linked to endocrine disruption, development and reproductive toxicity.

Phthalates

About: A group of chemicals used as a solvent to make fragrance stick to skin and keep materials pliable.

Found In: Synthetic fragrances, fragranced lotions, body washes and hair care products.

Concerns: Linked to birth defects, endocrine and hormone disruption, damage to the reproductive system.

Synthetic Fragrances

About: Contains dozens (or even hundreds) of synthetic chemicals. Companies are not required to disclose the ingredients behind the “fragrance”, a loophole in the industry.

Found In: Skincare and personal care products.

Concerns: Severe skin and respiratory irritation, possible endocrine disruption, organ toxicity and potential carcinogen.

Ethanolamines (MEA/DEA/TEA)

About: Ethanolamines include compounds listed as Diethanolamine (DEA), Cocamide DEA, Cocamide MEA, Triethanolamine (TEA), Monoethanlamine (MEA), Ethanolamine (ETA).

Use: Surfactant, pH adjuster

Concerns: Allergies, skin toxicity, endocrine disruption, may form carcinogenic nitrosamines, inhibits fetal brain development

Found In: Shampoos and scalp treatments, soaps, hair dyes and lotions

Sodium Benzoate & Benzoic Acid

About: Sodium benzoate is a sodium salt that is present at extremely low levels in berries, apples, plums, cinnamon, and several other natural foods. When lab-synthesized sodium benzoate (and its close relative, benzoic acid) are added to foods and skincare they’re added in higher levels and have been shown to cause allergic reactions, damage to DNA cells and possibly linked to ADHD (attention-deficit/hyperactivity disorder). When mixed with citric acid or vitamin c (both common additives in both food and skincare products) sodium benzoate has been linked to causing leukemia and other blood cancers.

Use: As a preservative.

Potential concern: Linked to allergic reactions, ADHD (attention-deficit/hyperactivity disorder), damage to DNA cells, leukemia and other blood cancers.

Found in: Skincare and food & drinks

Ethylenediaminetetraacetic Acid (EDTA)

About: A stabilizer used to prevent ingredients in a given product from binding with other trace elements and keeps other ingredients from causing unwanted changes to a product’s texture, odor, and consistency.

Use: Binding agent, penetration enhancer.

Concerns: Enhance dermal penetration of other ingredients, potentially mutagenic.

Cocamidopropyl Hydroxysultaine

About: A synthetic amphoteric surfactant from the hydroxysultaine group and a close chemical cousin to Cocamidopropyl Betaine.

Found In: Shampoos, detergents, personal care products.

Use: Foam booster, surfactant, emulsifying agent.

Potential Concerns: Severe skin irritant and allergen, links to contact dermatitis.

Cocamidopropyl Betaine

About: A chemical derivative of coconut oil and dimethylaminopropylamine which was voted “Allergen of the Year” in 2004 by the American Contact Dermatitis Society.

Found In: Shampoos, detergents, personal care products.

Use: Foam booster, surfactant, emulsifying agent.

Potential Concerns: Severe skin irritant and allergen, links to contact dermatitis.

Phenoxyethanol

About: A preservative used in cosmetics and personal care products, as well as stabilizer in soaps.

Found In: Baby shampoos, lotions, skincare products.

Uses: Preservative, stabilizer.

Potential Concerns: Strong skin irritation and sensitizer, eczema, allergen.

Propylene Glycol

About: Propylene glycol is a small organic alcohol commonly used as a skin conditioning agent. It has been associated with irritant and allergic contact dermatitis as well as contact urticaria in humans; these sensitization effects can be manifested at propylene glycol concentrations as low as 2%.

Use: Skin-conditioning agent.

Potential concern: Irritation to the skin, eyes, or lungs, Organ system toxicity (non-reproductive), and enhanced skin absorption, which aids harmful chemicals to enter into your skin faster. PG is derived from petroleum. PG tends to sit on the surface of your skin even after you rinse it, dissolving the fats and oils your skin needs to stay nourished.

Found in: Skincare products.

Genetically Modified Organism (GMO)

About: The result of a laboratory process where genes from the DNA of one species are extracted and artificially forced into the genes of an unrelated plant or animal. The foreign genes may come from bacteria, viruses, insects, animals, or even humans.

Use: Skin-conditioning Agent.

Concerns: Research has shown a dramatically higher risk of health problems from eating GMOs and research shown that toxic DNA from these plants may survive digestion. It's even been found in the blood of pregnant women and their fetuses. GMO crops pose a great risk of largely unexplored threats to human health and the environment. Although you do not eat products made by Active Essentials, we are very concerned with the environmental impact of GMO’s. Farmers and environmentalists are worried that crops that are genetically engineered to be resistant to herbicides, such soybeans, will result in heavier herbicide use, further polluting the groundwater, lakes, and rivers. GMOs may also be toxic to organisms like bees and butterflies. Bees are extremely important in the pollination of many food crops but have become endangered due to modern agricultural techniques, such as GM crops. Even biodiversity can be affected--the planting of GMOs means fewer weeds and wildflowers. Toxins released into the soil through the GMO plants will lead to fewer soil bacteria needed to maintain healthy soil and the list goes on. “If the bee disappears from the surface of the earth, man would have no more than four years to live.” – Albert Einstein

As safe as it gets.

Verified to the strictest standards.

Certified Organic by Oregon Tilth.

Every single ingredient in our products has a top rating on the EWG Skin Deep Database.

Shop Our Safe Baby Skincare Collection

COCONUT OIL:
Cocos nucifera
Antioxidant + Collagen stimulator

Rich in vitamins A and E, which are anti-oxidants. Perfect for encouraging healthy eczema free skin by preventing and reversing environmental damage.

Hydrating

Anti-inflammatory

Protecting

ALOE:
Aloe Barbadensis Miller
Water-binding agent

Has the highest vitamin C content of any fruit in the world (55x vitamin C than a Florida Orange) + Rich in antioxidants

Often used on sunburned and irritated skin, aloe vera has cooling and soothing properties that allow eczema flare ups to be more tolerable.

Hydrating

Anti-inflammatory

Protecting

CHAMOMILE:
Matricaria chamomilla
Anti-bacterial, anti-fungal, anti-inflammatory

Rich in biabolol, a good source of panthenol (vitamin B) and serves as a natural humectant.

Hydrating

Anti-inflammatory

ROSEMARY:
Rosmarinus officinalis
Antiseptic, antimicrobial, brightening astringent

Stimulates blood flow and eliminates flaking and dryness

Anti-bacterial

Anti-oxidant

Protecting

CITRIC ACID:
Citric Acid
A great source of vitamin C

Citric Acid provides light exfoliation, and enhances moisture in the skin while balancing the pH in our products.

Hydrating

Anti-inflammatory

Protecting

CORNSTARCH
Derived from corn grain
Thickening Agent

Used to absorb moisture, and thus thicken substances.

COCONUT MILK:
Cocos nucifera
Anti-oxidant, anti-bacterial, moisturizing, soothing

Rich in Vitamin C, E, B1, B3, B5, B6, iron, selenium, sodium, calcium, magnesium, and phosphorus, and lauric acid

Hydrating

Anti-inflammatory

Protecting

RASPBERRY OIL:
Rubus idaeus
Moisturizing anti-inflammatory

Absorbs UVB, UVC, and offers some UVA protection. High content of alpha linolenic acid, means antioxidant properties. These properties combined make raspberry oil an optimal ingredient for protecting skin afflicted by eczema.

Hydrating

Anti-inflammatory

Protecting

CALENDULA:
Calendula Officinalis
Anti-fungal, Anti-inflammatory, and Antibacterial

High amounts of flavonoids, plant based antioxidants

Anti-bacterial

Anti-oxidant

Protecting

SUNFLOWER SEED OIL:
Helianthus Annuus
Anti-Inflammatory, Anti-Oxidant

Prevents infections, is anti-inflammatory and an antioxidant, as a result, this is a great moisturizer for open skin as a result of itching or dryness from eczema.

Hydrating

Anti-inflammatory

Protecting

CARROT SEED OIL:
Daucus Carota
Antifungal, Anti-inflammatory, Anti-oxidant

Fantastic antioxidant with substantial antifungal properties, making this great for encouraging healthy collagen production.

Hydrating

Anti-inflammatory

Protecting

Candelilla Wax:
Euphorbia Cerifera
Vegan beeswax alternative

Thickener + Emulsifier

Hydrating

Protecting

CRANBERRY SEED OIL:
Vaccinium
Nourishing + Soothing moisturizer

Fantastic irritation and itch relief. Rich in Vitamin E, Omega-3, -6, and -9, and anti-oxidants.

Hydrating

Anti-inflammatory

Protecting

GRAPESEED OIL:
Vitis Vinifera
Anti-inflammatory, Antimicrobial, Anti-oxidant

Rich in Vitamin E, Omega-3, and -6, and linoleic acid

Hydrating

Anti-inflammatory

Protecting

GUAR GUM:
Gauran Goma Gua
Thickening Surfactant + Moisturizer

Used in a variety of products like lotions, soaps, and shaving agents due to its versatility and thickening properties.

Hydrating

Protecting

JOJOBA OIL:
Simmondsia Chinensis
Oil regulating humectant

Mimics the structure of the oil naturally produced by our skin while having anti-inflammatory, anti-bacterial, antioxidant, non comedogenic, hypoallergenic, and antimicrobial properties.

Hydrating

Anti-inflammatory

Protecting

Kokum Seed Butter:
Garcinia Indica
Fantastic cocoa butter alternative

Non-greasy, quick absorbing, emollient oil.

Hydrating

Anti-inflammatory

Protecting

LAVENDER:
Lavandula
Anti-Inflammatory + Antifungal

Anti-bacterial, anti-inflammatory and antifungal insect repellent

Anti-bacterial

Anti-inflammatory

MANGO SEED BUTTER:
Mangifera Indica
Skin conditioning agents, occlusive, anti-oxidant

Rich in oleic acid, omega-9 acid, stearic acid, a saturated fatty acid, vitamin C, and Vitamin A. Moisturizes and protects skin while thickening production of collagen, encouraging healthy skin.

Hydrating

Anti-inflammatory

Protecting

OLIVE OIL:
Olea Europaea
Nourishing anti-inflammatory moisturizer

Rich in fatty acids like oleic acid, vitamins E, and K

Hydrating

Anti-inflammatory

Protecting

Vitamin E:
Sourced from oats
Gentle anti-oxidant moisturizer

Fantastic for sensitive, dry, and eczema prone skin.

Hydrating

Protecting

POPPY SEED OIL:
Oleum Papaveris Seminis
Moisturizing, Protective, Tone Evening

In addition to the moisturizing, protective, and tone evening properties, poppy seed oil is rich in Linoleic Acid, which decreases clogged pores and acne.

Hydrating

Anti-inflammatory

Protecting

RASPBERRY SEED OIL:
Rubus Idaeus
Nourishing moisturizing agent

Has occlusive, anti-inflammatory, anti-oxidant properties. Absorbs UVB, UVC, and offers some UVA protection. High content of alpha linolenic acid.

Hydrating

Anti-inflammatory

Protecting

KAKADU PLUM:
Terminalia Ferdinandiana
Australia

Has the highest vitamin C content of any fruit in the world (55x vitamin C than a Florida Orange) + Rich in antioxidants

Hydrating

Anti-inflammatory

Protecting

ROSEMARY:
Rosmarinus Officinalis
Antiseptic, Antimicrobial, Brightening Astringent

Stimulates blood flow and eliminates flaking and dryness

Hydrating

Anti-inflammatory

Protecting

SESAME SEED OIL:
Sesamum Indicum
Antibacterial Antioxidant

Rich in Vitamin E, D, and B.

Hydrating

Anti-inflammatory

Protecting

SHEA BUTTER:
Vitellaria Paradoxa
Highly nourishing moisturizer

High levels of oleic, linoleic, and stearic acids. Has anti-inflammatory and anti-oxidative properties

Hydrating

Anti-inflammatory

Protecting

VEGETABLE GLYCERIN:
Naturally sourced glycerin
Soothing Moisturizer

Has anti-inflammatory, anti-oxidative, and generally soothing properties with gentleness suitable for those with sensitive skin and baby skincare.

Hydrating

Anti-inflammatory

Protecting